The chosen shade, a light and airy yellow, was the first color to ever be mixed, created and named solely by an Ace consumer during the Color of the Year contest, executed earlier this year in an effort to inspire and encourage consumers to create colors they would like to see in their homes.
During Ace’s Neighborhood Paint Party in March, consumers were encouraged to hand mix, create and name their own paint color for a chance to be entered into Ace’s Color of the Year Contest. Submissions were judged by a panel of Ace color experts who selected 25 finalists, with consumers leading the ultimate decision process as over 35,000 fans voted for their favorite color on Ace’s social media channels.
“We couldn’t be more excited to announce Pineapple Cream Granita as our 2019 color of the year,” said Shannon Olear, paint brand manager for Ace Hardware Corporation. “At Ace, we’re always working to give our consumers the best possible service— and The Color of the Year contest was a great way for us to engage directly, both locally and nationally, to inspire fans to create colors they want to see in their homes. It’s important for us at Ace to continue being a helpful resource for consumers during their paint journey, and we enjoyed working so closely with our loyal consumer base to create some fantastic paint shades.”
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