A wallpaper is a style
of material that is used to beautify, cover, and decorate inner walls of
offices, entertainment building, homes, and other buildings. Wallpaper
is one of the attributes of interior beautification. Owing to its wide
range of characteristics that cannot be compared with other interior
wall covering and decoration materials, such as color diversity,
environment protection, rich patterns, appropriate price, and convenient
installation, wallpaper has gained significant adoption among customers
across the world.
Growth of the real estate primarily
fuels the demand for wallpaper. Convenience of installation and
durability in contrast to the conventional wall decoration methods, for
instance, wall painting, drive the demand for wallpaper. Moreover,
wallpaper can cover flaws in the wall. Lack of harmful substances, such
as lead, in wallpaper also drives the market. Moreover, innovative and
technological advancements across several industries, including
residential and non-residential construction, are estimated to drive the
global wallpaper market
during the forecast period. Rising demand for green buildings and
increasing investments in infrastructure development projects in
developing economies are projected to create growth opportunities for
the wallpaper market in these countries in the near future.
Additionally, factors such as growing awareness, rising standards of
living, increasing disposable income, rapid urbanization, and
technological innovations in developing countries are anticipated to
fuel the global wallpaper market during the forecast period.
The global wallpaper market can be
classified based on product type, wall covering type, installation, room
type, end-user, and distribution channel. In terms of product type, the
market can be segmented into vinyl-based wallpaper, non-woven
wallpaper, pure-paper-type wallpaper, fiber-type wallpaper, and others.
Based on wall covering, the market can be divided into 3D wall covering,
natural wall covering, and others. Based on installation, the market
can be divided into paste the paper, paste the wall, and pre-pasted. In
terms of room type, the global wallpaper market can be segmented into
bedroom, kitchen & bathroom, living room, office area, and others.
Additionally, based on end-user, the wallpaper market can be categorized
into residential and commercial. The commercial segment can be
sub-divided into administrative, entertainment, and others. In terms of
distribution channel, the market can be segmented into online and
offline.
Based on region, the global wallpaper
market can be classified into North America (NA), Europe (EU), Asia
Pacific (APAC), Middle East & Africa (MEA), and South America (SA).
North America comprises the U.S., Canada, and Rest of North America.
Europe includes the U.K., Germany, France, and Rest of Europe.
Similarly, Asia Pacific includes India, China, Japan, Australia, and
Rest of Asia Pacific. Middle East & Africa comprises GCC, South
Africa, and Rest of Middle East & Africa. The South America
wallpaper market includes Brazil, Mexico, Argentina, and Rest of South
America. The wallpaper market in Asia Pacific is projected to expand
rapidly during the forecast period. With the rising population, the
demand for building, construction, and infrastructure in Asia Pacific is
also rising. This is leading to rising foreign investments in the Asia
Pacific market, with its growing residential and non-residential
construction sectors. This, in turn, is likely to drive the market in
the region during the forecast period.
Some of the major players operating in
the global wallpaper market Laura Ashley, SEO Corporation Pvt. Ltd.
(Ultrawalls), York Wallcoverings, Marburger Tapetenfabrik, Brewster Home
Fashions LLC, Osborne & Little, Romo Group, Grandeco Group,
Your4walls, Arte-International, Zambaiti Parati Spa, A.S. Création
Tapeten AG, Sandberg Wallpaper, Wa.Ltd., Sangetsu Corporation, Texam,
CASADECO, Lewis & Wood, Walker Greenbank PLC, Dongnam Wallcoverign,
Holden Décor, and Beitai Wallpaper. These players are adopting several
growth strategies to expand their presence worldwide and gain a higher
market share. Expansions, mergers and acquisitions, investments,
partnerships, and new product launches are a few of the key strategies
adopted by major players operating in the global wallpaper market.
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